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TrackAbout Releases New Brand Identity with Modern Corporate Logo and Website

November 1, 2021 by Angela Toland

TrackAbout, Inc., a leading provider of tracking and management software for returnable containers, announced today the launch of a modern corporate brand identity, redesigned logo and website. The visual and messaging refresh come at a time when the company is evolving its software solutions and expanding its global reach as experts in intuitive tracking software for packaged gas, chemical distribution and related industries.

TrackAbout’s brand identity includes new logos, color palette, typography and corporate and product-level messaging that communicates the company’s returnable container tracking and management value to current and potential clients. A new tagline, Track with Transparency, reflects the company’s ability to offer complete lifecycle transparency of returnable containers and other assets for complex industries through integrated tracking solutions that help address challenges in process improvement outcomes. TrackAbout’s clients include process manufacturers and distributors in the packaged gas, chemical distribution, food and beverage, refrigerant, and durable medical equipment industries.

TrackAbout aims to position itself as an industry leader and trusted partner with an innovative approach to integrated tracking technology with its updated logo, color palette and brand elements. The company currently services more than 12 million assets worldwide and holds over two decades of experience, helping its clients gain control of their returnable containers to improve business operations and return on investment. New messaging on TrackAbout’s website and throughout its marketing materials clearly demonstrates this expertise.

“The TrackAbout team is excited to launch a new brand experience across all touchpoints that shares our value and foresight as a software solution in the space,” said Angela Toland, marketing manager at TrackAbout, Inc. “The brand has transformed towards a future focused on sustainable business growth and we’re proud to effectively communicate that vision to the industries we serve.”

More than 245 customers worldwide use TrackAbout and will experience no interruption in service with the new TrackAbout, Tracking Software for Returnable Containers brand. As TrackAbout offers tracking and management software for returnable containers to packaged gas and chemical distributors, the product name change will help professionals seeking an integrated tracking solution easily find and leverage its product.

TrackAbout has rolled out the new brand with a mobile-friendly website that features the new visual and messaging assets through a clean, modern design. The site’s intuitive navigation and layout create an easy experience for users looking to learn more about the company and its software solution and access informative resources for their industry. View the new brand and website at www.trackabout.com.

About TrackAbout

TrackAbout is a leading provider of tracking software for returnable containers that helps businesses maximize returnable container utilization, use data as a competitive advantage and drive smarter business growth through intuitive tracking software and expertise. With integrated solutions that offer complete lifecycle transparency and meaningful process improvement, TrackAbout helps protect business investments and power digital transformation. Learn more at trackabout.com.

Topics: TrackAbout News


Written by Angela Toland